The Business Key Ingredient

The landing page (home page or landing page) has a special role of persuasion to convert a simple user, visitor, service or product that the website offers. In electronic commerce, it means sales, loyalty, branding and prescription. In the article Conversion to Electronic Commerce: How to Optimize Landing Page for Better commented that factors motivating and inhibiting factors of conversion and one might add that, at least, it should be a marketing engine focused on specific market segments targeted; persuade users through good copywriting (writing advertising creative), ideas and content, build trust and increase users' confidence on the page, provide the answers they are looking for the product or service enhance the experience user by improving site usability, improve the knowledge of the attitude of customers and users through multivariate analysis and testing scenarios A / B , and obviously, increase conversion rates and maximize ROI - ROI - of the campaigns. And the design is, without doubt, the formal expression of a powerful Landing Page and highlight 10 key elements:

1. Title Page and copywriting: The title of the page and copywriting must complement each other.

2. Titles are clear and concise: It's the first thing I read on the landing page. They should not be confusing or boring. Should invite the visitor to continue reading and contain site-specific key points that would attract their attention.

3. Grammar is ideal: The Landing Page can not contain misspelled words or word. It is a matter of trust. Online shoppers are very sensitive, prone to distrust and avoid any risk.

4. Marks and Seals of Trusted Quality: Ensure the reliability and product quality by reducing consumer encumbrances regarding confidentiality of data, will monitor transactions, consumer rights in case of problems in their transactions electronic commerce, child protection, accessibility and usability, advertising, etc. .. In some cases operate under rules of professional conduct or ethical code based on industry self-regulation systems and adherence to a court in the event of conflict.

5. Mobilizes the user to enter into action (Call to Action): "orders" as "click here" or "buy it now" get results. A very good example on this point, we find in the promotion of Firefox 3, when they changed the text of action "test Firefox 3" with "Get it Now - Free", the consumer confidence index rose by 99%, and the browser downloaded at a rate of 500 times.

6. Button Action: the convert button should be next on the right of the Call to Action. The buttons that work best are the orange or yellow.

7. Links are simple and few: the navigation buttons should be simple and unobtrusive, because what matters is the conversion and so are the action buttons and vivid colors.

8. Presence of Pictures and Videos: It is very important demonstration of products and services through multimedia content (demonstration of technical features, details, technical explanation, etc).

9. Relevant content at the top: the case of a Landing Page all relevant content pair conversion (Call to Action) must be in the most visible of the page, that is, the upper zone. Has never put anything important that can be accessed by scroll (browse down).

10. In e-commerce the entirety of the page must be measured: the Landing Page must be optimized continuously. You can make powerful assessments related to the text, images, colors, buttons, Call to Action, etc. .. very easily by conducting A / B. If you're a bit on the Internet will find free tools to make them.