The Business Key Ingredient

Email marketing campaigns to increase conversion rate

Surely you know that email marketing is one of the best online chanel for getting conversions. The challenge in email marketing is to get users to read the message sent. It is relevant and also makes the user perform some action such as purchasing, registration, etc. It boils down to sending the right message at the right time. Customization and segmentation play a crucial role in email marketing strategy.

A strategy for email marketing needs to have excellent potential clients data (e.g. interests, tastes, habits) and use this information to send newsletters, press releases online and SMS to suit the needs of the audience.

To enrich their database you can use surveys and forms to understand the interests and needs of their contacts. This way the content sent via email by the company will be relevant and thus increases the results of its campaigns online .

When considering a strategy for email marketing, the first thing to consider is how to make the information and content generated by your company interesting to your contacts.

In many cases confused about what it would be sending in emails and a strategy for email marketing, which involves segmentation.

Many companies send newsletters and announcements via email without adapting the content to each segment which results in spam emails or no relevance. If your campaign email is interesting and relevant to your customers, the newsletter will be appreciated, which translates into a positive action for your brand and your business.

In addition to loyal customers and increases in conversions by cross-selling, you can interact with targeted groups through campaigns, email and SMS .

Case study email marketing

European airports enjoy thousands of visitors and tourists each day. These people, with varying backgrounds, are in way or another engaged in business within the airport premises like shops, taxi companies and service parking.

People flying to and from major airports receive email which contains interesting information and is segmented by sex, destination and place.

The email may contain information about parking facilities, taxi fares, discounts for airport shops, weather information about the city of destination and other relevant information. Moreover, these people could receive an SMS machine with practical information about the flight.

All information relevant to each traveler, correctly segmented and personalized, from a qualified database belonging to the airport.

This is just one example of how to combine cross-selling strategy with other elements of complementary services. The database can be enhanced because people are willing to provide information and receive relevant information campaigns via email marketing.

They offer mobile phone number to receive SMS and also forward the newsletters to share information with other travelers.